Brand Representation

Looking to establish a new brand in the UK and/or European markets? I can help manage both the process of setting up distribution, retail and support channels and manage all aspects of your brand in its early stage foundation and development. Services offered:-

Business/Strategic Planning

Whether supporting you from initial concept to delivering a comprehensive business plan, or simply focussing on one area of your business, be assured that I’ll put your business in a position to succeed.
If you are already established, but looking to shift your business into another gear, diversify into other areas or simply consolidate your existing position in the market, I can equally help you achieve your goals.

Business Development

Apart from offering a range of services to help plan, manage and drive your business forward, I also do the hard work of winning new business. From prospecting to pitching, negotiating terms and securing orders, I can provide as much or as little support as you need.

Channel / Sales Strategy

Whether through distribution, direct to retail, direct to consumer or a combination I have the knowledge and expertise to be able to advise you and then implement the best course of action for your business. What might work for one business may not work for another. Working together with you, we can plan a route to market that best works for you.

Product Marketing

The most successful brands will ensure their brands values and identity is translated across everything from their Website, in-store displays, packaging, user guides, marketing collateral etc…

The modern customer journey incorporate 5 key stages:-

Awareness, Findability, Reputation, Conversion and Advocacy

It is important that a company recognises and understands each of these and ensures that each part of the journey that they can influence is addressed.
Let me advise and assist you in some or all of these areas to ensure your company has the best chance to succeed.

Marketing & PR

Every brand needs a marketing and PR plan behind it to both communicate the brands values, the product features and benefits to ultimately increase consumer awareness and demand along the customers’ purchase journey. This can be achieved even on a small budget with a targeted and cost efficient marketing & PR plan. I have extensive experience working with start-ups and market leading brands and can therefore help advise and plan with you the most cost effective activities to ensure the best return on investment.